What to pack for a Successful Exhibition Day

Having an exhibition stand at a trade show or exhibition is a huge opportunity to generate potential new business and leads. In order to make the most of this opportunity, you will need more than a great stand; you need to come prepared. What you bring with you to the exhibition can make or break your day, which is why we have put together an easy-to-digest breakdown of what you will need to pack to ensure everything runs smoothly, looks professional and leads you to the path of exhibition success.

Essential Documents & Admin Items

First things first, make sure that your essential documents are packed and your administrative items are all sorted. Exhibiting can feel quite hectic, especially during peak hours, so having your essential documents on hand to access easily will save you a lot of stress. Ensure everyone you are attending with has their exhibitor passes, parking permits, hotel bookings and any other access credentials ready prior to arriving.

You may also want to prepare a stand schedule and rota to keep your staff and any contractors organised to ensure everything runs smoothly. Be sure to have your lead capture tools on hand; consider digital lead submissions or leave forms available within sight on desks and tables so that visitors can register their interest in case you and your team are preoccupied and unable to talk at that moment. Ensure your commercial team has business cards on hand to hand out to potential prospects. Don’t forget to bring plenty of bottles of water to ensure your team stays hydrated!

Stand & Branding Essentials

The first thing that potential customers will notice at an exhibition is your exhibition stand, so the appearance of your shell scheme stand can make all the difference. You will first want to strategise how you want your brand’s stand to be perceived, and everything, from your banners, printed graphics, branded backdrops and table displays should all reinforce your message and create a cohesive look.

When it comes to printed materials, like brochures, flyers, service sheets and catalogues, always bring more than you expect to need as it is always better to have leftovers than to run out of supplies mid way through the event. Branded merchandise always goes down well too; things like branded pens, mugs, notepads, calendars and bags. You can even take it a step further and have your team wear a branded uniform and if so, ensure things like branded name badges, shirts and ties are in abundance.

Most importantly, ensure that you use a reliable shell scheme hire service which you can rely on, and one which makes your exhibition shell scheme really stand out and shine. Lion Exhibitions have years of experience in shell scheme services, contact us today to find out how we can help you.

Tech & Equipment

To ensure that everything runs smoothly, ensure all laptops, tablets, screens and demo devices are fully charged, tested and ready for use, along with screen wipes to ensure product displays look clean throughout the event. You’ll want to pack essentials, such as extension leads, power strips, spare chargers and any USB sticks or HDMI cables needed too. You don’t want to be relying on the venue to provide you with equipment in a last minute scramble.

Practical Supplies

You’ll be surprised how a few small practical items can really make a difference on an exhibition day. You should also ensure you have a decent amount of stationery items, such as markers, notepads, highlighters, post-it notes, etc. on hand to ensure you are prepared to take quick notes and note down information where possible.

Bonus: Team Preparation

A well-prepared team is as important as the shell scheme exhibition stand itself. Carry out a briefing before the event takes place to establish the key objectives of the event, along with the essential messaging which you want your brand as a whole to communicate. From there, you can establish clear roles and shift patterns throughout the entirety of the event, ensuring everything remains organised, with staff feeling confident and satisfied with everything.

To learn more about how we can help you achieve exhibition success, give us a call on 0121 517 0250.